Video is fundamentally transforming the way users consume media, bringing about a ubiquitous delivery model across multiple devices and platforms. New television infrastructure technologies, new programming and content paradigms, and new advertising models are all converging to generate the next wave in the evolution of cable advertising.
Concurrent’s screen-agnostic, census level data management solution creates a truly holistic view of the consumer video experience and provides our customers with new revenue opportunities by harnessing the full potential of this evolving technology. Concurrent’s strategy is a natural extension of our legacy, empowering a new customer base to turn “video into value.”
Data measurement and standardized metrics are critical to the success of advanced service offerings, along with emphasizing granular, in-depth data for programmers and advertisers. Correlating data from disparate mediums, such as TV, VOD, online and mobile devices, as well as across differing service providers, will produce a comprehensive view of the consumer experience, thus allowing operators to refine their own content strategies and better position their marketing and promotional activities, with the goal of not only reducing churn, but increasing service usage and increasing per-subscriber revenue.