The CAMO Product Optimizer was designed and developed by experts in the consumer products, sensory, and market research field. The CAMO Product Optimizer is proven to reduce product development management cycle times by up to 3X; subsequently reducing costs and providing a product that is well targeted to the market under consideration.

The CAMO Product Optimizer provides an automated bridge between the market research product and product development – unlike any other software available.

How Does It Work


This multi-faceted application is a suite powered by CAMO’s adaptive analytics containing sub-modules with specific expertise. Data is easily fed into the applications via Excel or standard spreadsheet

Each sub-module can be sold individually to an organization and incorporated into existing applications.


Sequential Recycling Optimizer: Going a step further, the Sequential Recycling Optimizer automates incremental model development and comparison. Typically product development groups have to continually build models as they attempt to replicate competitive information or achieve an ideal model state. A statistician and/or operations researcher is usually involved in this process.

The Sequential Recycling Optimizer eliminates the need for the statistical expertise and additional steps. The SRO looks at the existing research data and user-defined parameters recommending the next prototype to build in a more targeted and well-defined manner. Eliminates the guesswork involved in finding that “ideal” model state


Segmentation Optimizer

The segmentation suite is a truly remarkable module that creates clearly defined segmentation plots. With a point-and-click interface, a user can drill-down to learn more about data-points or clusters. As new data comes in, each data point is automatically classified. The result is a real-time ever-adapting view of the market. Shifts in the market can immediately be detected.
Definitions
Differentiation
Profiling
Tracking
Frequencies
Interactive Cross tabs


Prediction Suite

The prediction suite is part of demand and forecasting and a standard part of product development requirements. Given the proper market research and data collection, it is possible to use the Prediction Suite’s capabilities to determine product demand. Or it can be used post-launch as a product sales forecasting tool.
Model Driver Displays
What-If Tools


Panelist Monitoring and Tracking

The Panelist Monitoring and Tracking (PMT) Module is highly valued where sensory panels are used to describe the characteristics of the wines. It is critical to ensure that the data the panel provides is accurate and reproducible. Quality of the data must always be addressed.

Features

Customized Interface to Upload Data
Automated Analyses of Agreement, Reproducibility, and Sensitivity
Customized Tables
Color-coded outliers


Market Research Studies

CAMO Smart Survey – a web enabled adaptive survey for data collection. The Smart Survey adapts to consumer responses and collects relevant data based on responses to questions. Because of its use of adaptive analytics, the survey only needs to be done once. CAMO has partnered with FIRM – makers of Confirmit – for a front-end.

Feature

Conjoint Analyses
Interaction Analyses
Real-time model building